Mood
A natural, curated, and contemporary beach experience
A natural, curated, and contemporary beach experience
On July 4, 2003, in the Fishermen’s Village in Fregene, Singita Miracle Beach was born, immediately becoming one of the most beloved spots on the Lazio coast. Singita Fregene stands out for its unique way of experiencing the beach even after sunset, blending relaxation, elegance, and a timeless atmosphere.
The decor evokes the authentic beauty of natural materials, with wood, straw, and soft fabrics that blend harmoniously with the surrounding landscape. During the day, relaxing notes accompany the slow rhythm of the sea, while at sunset the beach lights up with the soft glow of lanterns, candles, and canopy beds, transforming into an intimate and evocative setting.
Between sea and nature: a multisensory beach near Rome
The day begins with light and nutritious breakfasts featuring fresh fruit, yogurt, and cereals. The canopy beds, the large daybeds on the sand, and the characteristic wooden tower amplify the atmosphere of peace and freedom felt by the shore. In the afternoon, Singita sheds its skin, transforming into a sunset bar: large white cloths are spread on the sand, while the canopies are enriched with covers, Moroccan mats, low tables, and Balinese lanterns, creating the perfect setting for an aperitif barefoot on the sand.
Every evening, as the sun goes down, the Sunset Ritual is celebrated. When the sky turns red and the sea merges with the horizon, an Indian boy dressed in white approaches the gong positioned in the center of the beach. The deep, hypnotic sound marks the beginning of a moment of connection with nature, while applause and hugs unite guests and staff in a greeting to the fading day and the night coming to life.
The cocktails capture the essence of Singita: enjoyed barefoot, accompanied by fresh snacks and the unmistakable scent of the sea, they have the authentic taste of freedom.
Today, Singita Fregene is much more than a beach club: it is a cultural platform, a meeting point for those who love the sea, music, art, sustainability, and the slow rhythm of time well spent.
The travel philosophy: the heart of the Singita project
The founders and the team have always made travel and encountering different cultures a lifestyle, and from those journeys, they brought back ideas, atmospheres, materials, flavors, and inspirations. This sparked the desire to create a place of the heart, where style and hospitality were a natural extension of a contemporary traveler’s worldview.
At the miracle beach in Fregene, this vision takes shape in every corner: in the essential design built with natural materials that integrate with the surrounding environment, in the Mediterranean cuisine that blends local ingredients with influences from around the world, and in the world music and rituals that bring the beach to life during the most beautiful hours of the day.
The sunset ritual, a symbol of Singita for years, is perhaps the moment that best represents this philosophy. It is a simple gesture, shared by people who may not know each other, but who experience the same horizon, the same light, and the same silence that precedes the final applause together. An experience that unites and tells the story of this sustainable beach where freedom is the most cherished value better than any words could.
The relationship with the local area is also part of the travel philosophy. Experiencing the beach with respect, choosing responsible materials, collaborating with the local community, and reducing environmental impact are aspects that are as much a part of Singita’s identity as its cuisine or design.
In this sense, the travel philosophy is what holds all the elements of Singita Fregene together: the natural aesthetic, the slow pace, the attention to people, sustainability, and the desire to create authentic moments. It is what has accompanied the brand since day one and continues to define a unique way of experiencing the sea, season after season.
Those who visit Singita are travelers in the most authentic sense of the word: people who love to explore, who seek sincere connections, and who recognize beauty in the details and cultural influences that coexist harmoniously here.
Gender Equality Policy
A natural, curated, and contemporary beach experience
Singita Miracle Beach believes that every individual deserves respect, equal dignity, and the same opportunities, regardless of gender. With this in mind, we are committed to building an increasingly inclusive workplace culture that values and supports every individual.
We ensure that our hiring, professional development, and performance evaluation processes are based on merit, free from bias and stereotypes. We are also committed to pay equity, carefully monitoring any gaps over time and taking concrete steps to reduce them.
We support parenthood and the overall well-being of our people by promoting organizational solutions that help create a healthier balance between work and personal life.
We foster a calm, respectful work environment where discrimination or any behavior that undermines personal dignity is not tolerated. These principles are guided by dedicated roles within the organization, with clear objectives and measurable indicators to track progress over time.
We extend this commitment to our partners and suppliers, prioritizing collaborations with those who share our values. Our communication, both internal and external, is always responsible and inclusive, avoiding stereotypes.
This commitment is a core part of who we are, and we strive to strengthen it year after year through consistency and meaningful action.
Timeline and Awards
The history of Singita Fregene
The history of Singita Fregene
2003
Singita Fregene is born
On the coast of Fregene, just outside Rome, Italy’s first Lifestyle Beach comes to life. A destination that redefines the beach experience, blending sea, music, conviviality, and a shared sense of well-being.
Singita Fregene has quickly become a go-to beach destination for those seeking a different way to enjoy the seaside, close to Rome, yet far from the chaos.
2016, 2017, 2019, 2021, 2022, 2023
“Best Beach Bar in Italy” award by Mondo Balneare
Singita Fregene is recognized as one of the best beach bars in Italy, celebrated for its unique atmosphere, natural design, and distinctive guest experience.
This recognition highlights its ability to seamlessly blend hospitality, music, art, and sustainability into a single, authentic identity.
2018
Plastic Free and active sustainability
Singita Fregene eliminates single-use plastic, replacing it with compostable and biodegradable materials. The Save Our Planet project involves staff and guests in daily practices of waste reduction, recycling, and respect for the environment.
2019
WWF Recognition “Beaches in the Parks – Friends of the Sea”
WWF Italy awards Singita Fregene for its sustainable beach management and concrete commitment to protecting the sea and coastal biodiversity. The recognition confirms the quality of the work done in terms of ecology, accessibility, and care for the territory.
2023
Italy's first “Kind Beach”
Singita Fregene is recognized by the Italia Gentile Movement as Italy’s first Kind Beach, a meaningful milestone that celebrates hospitality, kindness, and care for both people and the planet.
The Be Kind philosophy is an integral part of its DNA, shaping the beach into an open, welcoming, and positive community.
Lounge Area
The heart of the Singita experience
Right on the sand, furnished with Indonesian canopies, mats and Moroccan poufs, light cotton drapes that move with the wind, the Lounge Area is the heart and symbol of the Singita experience. Its thatched-roof watchtower has become an icon of the place over the years: a visual landmark and a sign of the relaxed, natural atmosphere that defines Singita Fregene.
This is where people meet, relax and experience the beach at a different pace. During the day, the lounge is a perfect space for relaxation. Natural materials, soft cushions and wooden beds create a simple and welcoming environment.
As the sun sets, this space changes rhythm: the lights warm up, the music becomes more enveloping and the area transforms to welcome people who want to celebrate, becoming the natural stage for parties, private events and special occasions. Whether it’s a birthday, an anniversary or a corporate event, this space transforms into an informal, curated setting capable of hosting people and memorable moments.
Towel Area
Simplicity and connection with the sea
Positioned right in front of the gong, the Towel Area is the space dedicated to those who want to experience the beach with simplicity, comfort and freedom. Oversized white cotton towels, soft cushions and mats in natural materials create an essential and relaxing environment in direct contact with the sand, perfect for those seeking a more informal yet equally curated experience.
The atmosphere is ideal for those who want to experience sunset from the heart of it all, which is why it’s often the preferred choice for those who want to feel immersed in the natural landscape, while still enjoying the services and attention that characterize Singita. It’s the space that best represents the essence of “slow beach life“: simple, authentic, natural, and it’s right here that the Sunset Ritual takes place: white towels spread on the sand, a relaxed atmosphere, ambient music and people gathering to experience the sunset together, a ritual that has been part of Singita’s story for years.
The Beach
Inclusivity, relaxation and freedom
Singita’s beach is one of the most recognizable spots on the Roman coast. Spacious and harmonized with plants and natural furnishings, it’s designed to let you experience the sea in a more conscious and effortless way. Singita’s beach is a large equipped free beach in the heart of Fregene, where everyone can choose how to spend their day by the sea. You can spread out on your own towel, in complete freedom, or rent one of the available spots, designed to offer different levels of comfort, quality and price. It’s a choice that represents one of the brand’s core values: inclusivity.
Singita was created to welcome different people, with different needs and ways of experiencing the beach, and this philosophy translates into the organization of spaces as well. That’s why the beach offers different types of setups, so everyone can choose the experience that best suits their way of being by the sea.
The entire area is designed to welcome everyone, without distinction, in a respectful, open and spontaneous environment.
The Restaurant
Cosmo-Mediterranean cuisine by the sea in Fregene
The restaurant at Singita Fregene is one of the most appreciated spots on the Roman coast for those looking for a beachside restaurant in Fregene that combines Mediterranean cuisine with influences from around the world. Our cosmo-Mediterranean offering is born from local ingredients, fresh catch and inspirations gathered from the travels that have always been part of the brand’s identity.
The location is unique: tables right on the sand, white drapes moving in the wind and a view that makes every moment special. Here you can have breakfast with a sea view, enjoy a leisurely lunch or experience one of Singita’s signature moments: aperitivo on the beach in Fregene, accompanied by artisanal cocktails prepared with botanicals, infusions and natural spirits—including bitters and gin created in-house by the team.
The menu follows the seasons: fish from the Lazio coast, fresh vegetables and simple yet quality ingredients. The cuisine is accessible, inclusive and designed to be within everyone’s reach, without sacrificing attention to detail. The restaurant is perfect for those who want to eat well in an informal, natural setting just steps from the sea.
Whether at lunch or sunset, Singita’s restaurant represents one of the most recognizable experiences on Fregene beach, ideal for couples, families, groups of friends and anyone looking for a relaxed and contemporary atmosphere near Rome.
Singita Shop
The little merchandising corner of Singita Fregene
The Singita Fregene shop is the beachside boutique where you’ll find all the brand’s style: natural, light, travel-inspired. It’s not just a store, but a little corner where you can discover carefully selected accessories and textiles, designed for those who enjoy their beach day with simplicity.
In the shop you’ll find beach towels, sarongs, organic cotton tote bags, hats, light clothing, jewelry and small handcrafted items. Every piece follows Singita’s values: natural materials, sustainability, quality and inclusivity. The offerings have different price ranges, so everyone can take home a memory of Fregene’s miracle beach.
The shop’s design recalls Mediterranean markets: light wood, neutral fabrics, objects that tell travel stories and a relaxed atmosphere that invites you to linger. A simple yet distinctive place, where you can buy useful items and accessories that represent the Singita style.
If you’re looking for a shopping spot on the beach in Fregene with curated products, Singita Shop is the natural go-to.
Lounge Area
The heart of the Singita experience
Right on the sand, furnished with Indonesian canopies, mats and Moroccan poufs, light cotton drapes that move with the wind, the Lounge Area is the heart and symbol of the Singita experience. Its thatched-roof watchtower has become an icon of the place over the years: a visual landmark and a sign of the relaxed, natural atmosphere that defines Singita Fregene.
This is where people meet, relax and experience the beach at a different pace. During the day, the lounge is a perfect space for relaxation. Natural materials, soft cushions and wooden beds create a simple and welcoming environment.
As the sun sets, this space changes rhythm: the lights warm up, the music becomes more enveloping and the area transforms to welcome people who want to celebrate, becoming the natural stage for parties, private events and special occasions. Whether it’s a birthday, an anniversary or a corporate event, this space transforms into an informal, curated setting capable of hosting people and memorable moments.
Towel Area
Simplicity and connection with the sea
Positioned right in front of the gong, the Towel Area is the space dedicated to those who want to experience the beach with simplicity, comfort and freedom. Oversized white cotton towels, soft cushions and mats in natural materials create an essential and relaxing environment in direct contact with the sand, perfect for those seeking a more informal yet equally curated experience.
The atmosphere is ideal for those who want to experience sunset from the heart of it all, which is why it’s often the preferred choice for those who want to feel immersed in the natural landscape, while still enjoying the services and attention that characterize Singita. It’s the space that best represents the essence of “slow beach life“: simple, authentic, natural, and it’s right here that the Sunset Ritual takes place: white towels spread on the sand, a relaxed atmosphere, ambient music and people gathering to experience the sunset together, a ritual that has been part of Singita’s story for years.
The Beach
Inclusivity, relaxation and freedom
Singita’s beach is one of the most recognizable spots on the Roman coast. Spacious and harmonized with plants and natural furnishings, it’s designed to let you experience the sea in a more conscious and effortless way. Singita’s beach is a large equipped free beach in the heart of Fregene, where everyone can choose how to spend their day by the sea. You can spread out on your own towel, in complete freedom, or rent one of the available spots, designed to offer different levels of comfort, quality and price. It’s a choice that represents one of the brand’s core values: inclusivity.
Singita was created to welcome different people, with different needs and ways of experiencing the beach, and this philosophy translates into the organization of spaces as well. That’s why the beach offers different types of setups, so everyone can choose the experience that best suits their way of being by the sea.
The entire area is designed to welcome everyone, without distinction, in a respectful, open and spontaneous environment.
The Restaurant
Cosmo-Mediterranean cuisine by the sea in Fregene
The restaurant at Singita Fregene is one of the most appreciated spots on the Roman coast for those looking for a beachside restaurant in Fregene that combines Mediterranean cuisine with influences from around the world. Our cosmo-Mediterranean offering is born from local ingredients, fresh catch and inspirations gathered from the travels that have always been part of the brand’s identity.
The location is unique: tables right on the sand, white drapes moving in the wind and a view that makes every moment special. Here you can have breakfast with a sea view, enjoy a leisurely lunch or experience one of Singita’s signature moments: aperitivo on the beach in Fregene, accompanied by artisanal cocktails prepared with botanicals, infusions and natural spirits—including bitters and gin created in-house by the team.
The menu follows the seasons: fish from the Lazio coast, fresh vegetables and simple yet quality ingredients. The cuisine is accessible, inclusive and designed to be within everyone’s reach, without sacrificing attention to detail. The restaurant is perfect for those who want to eat well in an informal, natural setting just steps from the sea.
Whether at lunch or sunset, Singita’s restaurant represents one of the most recognizable experiences on Fregene beach, ideal for couples, families, groups of friends and anyone looking for a relaxed and contemporary atmosphere near Rome.
Singita Shop
The little merchandising corner of Singita Fregene
The Souk at Singita Fregene is the beachside boutique where you’ll find all the brand’s style: natural, light, travel-inspired. It’s not just a store, but a place where you can discover carefully selected beachwear accessories and clothing, designed for those who experience their beach day with simplicity and taste.
In the Souk you’ll find beach towels, sarongs, organic cotton tote bags, hats, light clothing, jewelry and small handcrafted items. Every piece follows Singita’s values: natural materials, sustainability, quality and inclusivity. The offerings have different price ranges, so everyone can take home a memory of Fregene beach.
The shop’s design recalls Mediterranean markets: light woods, neutral fabrics, objects that tell travel stories and a relaxed atmosphere that invites you to linger. It’s a space that many guests visit after a swim, before aperitivo or while waiting for the Sunset Ritual. A simple yet distinctive place, where you can buy useful items and accessories that represent the Singita style.
If you’re looking for a shop on the beach in Fregene with curated and selected products, the Souk is the natural go-to.
Save our planet
Experiencing the sea in an ethical, sustainable, and conscious way
Experiencing the sea in an ethical, sustainable, and conscious way
The Singita brand was born from a clear vision: to offer a new way of experiencing the beach — simple, welcoming, and environmentally conscious.
From the very beginning, this idea has evolved into an authentic and mindful approach to hospitality, guiding every daily choice. Singita Fregene stands as one of the first tangible expressions of this commitment: a sustainable beach where every detail is thoughtfully designed to minimize impact and leave a lighter footprint on the planet, through both small and meaningful actions.
A model of sustainable tourism on the Roman coast
At Singita Fregene, sustainability is not just a concept, but a set of concrete actions that reflect the brand’s values. The beach is fully plastic-free: single-use items have been eliminated and replaced with compostable, recyclable, or reusable materials. From the bar to the kitchen, every aspect of service is designed to reduce environmental impact.
Water is served exclusively in glass bottles or cans, and guests are encouraged to refill their reusable bottles at dedicated stations, helping to limit disposable waste. A simple yet essential gesture that, over time, has contributed to eliminating thousands of single-use items.
Reusable cups and waste sorting
In all dining areas, we use reusable cups made of washable and durable material. This choice allows us to avoid tons of plastic every season and promote a culture of reuse even in a context of leisure and relaxation.
The entire area is equipped with specific waste disposal zones and a clear, organized waste sorting system. The staff is trained in correct material management and in supporting guests with good environmental practices.
During Singita festivals, the evening often concludes with a collective waste collection ritual: a symbolic gesture that reminds us that there can be no fun without respect for the land that hosts us.
Sustainable straws made from tequila industry waste
Even the straws tell part of the Singita story.
At Singita Fregene, drinks are normally served without straws. For guests who request them, biodegradable straws made from agave waste are provided, the same plant used in tequila production.
This natural material comes from a recovery process that transforms what would otherwise be discarded into a compostable and sustainable product. The result is a durable and fully eco-friendly straw, perfect for enjoying our cocktails without harming the planet.
A conscious day at the beach, without sacrificing beauty
Singita Fregene embodies a balance between simplicity, comfort, and awareness. Here, guests can enjoy a day at a sustainable beach near Rome, immersed in the sea and sunset, while contributing to a more ethical and responsible model of tourism.
The goal is to inspire every guest to take home a beautiful memory, along with a deeper awareness: experiencing the beach at its best means living in harmony with the planet, with care, respect, and kindness toward the environment.